Distribution.

CAPITAL SPENT: $17,000
MARKET VALUE: $80,000
PERCENTAGE OF BUDGET: 15%


Pop-up store
Capital spent: $11,000 (includes $5k for lease)
Market value: $40,000

With a pop-up, it's important to know the goal. Our objectives for the John Wooden pop-up were to get early feedback from customers, show the quality of work for future partners, get data on pop-ups, and help paint the picture for the media.   

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Store1.jpg
Store2.jpg
Store3.jpg
Backboard.jpg

 

FabledInc.com
Capital spent: $6,000
Market value: $40,000

As a direct-to-consumer company, it is important that we have a dynamic, high-quality platform online. And that's what we built in FabledInc.com.

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Partnerships

We are negotiating a few strategic distribution deals. Some of them include:

  1. Pop-up on the Facebook campus
  2. UCLA
  3. Cool boutique shops in Los Angeles